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About Us

Weaving a Stronger Future for African Agriculture.

We are a data-driven company empowering farmers, processors, and investors to build a profitable and sustainable agricultural future. Through expert consulting and innovative technology, we connect every link in the value chain.

Joseph Fashola

Co-Founder and CEO.

"We’ve seen the challenges in African agriculture—from market uncertainty and post-harvest losses to the lack of data and transparency that disconnect stakeholders from opportunity. At Agrolinking, we’re building the backbone of African agriculture, starting with AgTrail to trace every step from farm to fork, unlocking trust, efficiency, and shared success."

Supported & Trusted by

Vision & Mission

The Destination That Guides Us

Every journey needs a destination, and every navigator needs a fixed point to guide them. Our Vision and Mission are our North Star, the unwavering principles that define our ultimate destination and the strategic commitments that keep us on course.

Our Vision

Our Grand Vision

To build the Backbone of Africa’s Agriculture, creating an ecosystem where every farmer, processor, and stakeholder is interconnected through data‑rich networks, sustainable practices, and transparent market linkages; fueling food security, economic empowerment, and environmental resilience.

Our Mission

Our Grand Mission

To empower agribusinesses and organizations with tailored business and data consulting services to not just do agriculture, but to do agribusiness that is impactful, profitable, and sustainable.

Our Story

From a Single Thread to a Thriving Tapestry

Our journey is rooted in on-the-ground reality, evolving with every lesson learned and every partner empowered.

2020

The First Thread: Planting the Seed

It began with three friends, a shared vision, and a journey to the heart of Kaduna's markets. By listening to traders and farmers, we identified the first critical, missing thread: a reliable link between smallholder farmers and profitable, steady markets. We started by building that connection, providing essential training in Good Agricultural Practices and offering climate-smart storage to protect the harvest.

2021

Nurturing the Weave: Piloting Resilience

With our model taking shape, we launched a pilot project with 10 farmers in Chikun LGA. Despite regional challenges, we provided extension services and support, achieving an 85% success rate. This experience reinforced our belief that strong support systems and shared knowledge are the essential warp and weft of a resilient agricultural fabric.

2022

The Digital Thread: Embracing Data

We realized that to truly scale our impact, we needed a stronger, more intelligent thread. Data was the key. 2022 marked our strategic pivot to tech-enabled solutions. We began developing the tools to collect, analyze, and transform scattered information into a powerful engine for decision-making, unlocking access to finance and markets in ways previously impossible.

Today

Weaving the Future: An Integrated Ecosystem

Today, Agrolinking stands at the forefront of agricultural innovation. Our foundational services have expanded into a full suite of consulting and data solutions. Our flagship products—AgTrail for transparent traceability and AgSur for inclusive finance—are the digital threads creating a smarter, safer, and more connected agrifood system for Africa.

Team

Meet the Weavers

Our strength lies in our team's diverse expertise and shared passion for agricultural transformation. We combine deep field knowledge with technological vision to guide our mission.

Joseph Fashola

Co-Founder & Chief Executive Officer

Deborah Ogunyemi

Co-founder & Chief Marketing Officer (CMO)

Olamide Olutekunbi

Co-founder & Chief Technology Officer (CTO)

Values

Our Guiding Principles

Our values are not just words; they are the principles we live by, the standard to which we hold ourselves, and the code that powers our work. We call them our CODIFIERS.

Customer-Centric

We place our clients at the heart of everything, co-designing solutions that solve their biggest challenges

Ownership

We take responsibility for our actions and outcomes, championing every project from start to finish.

Data-Driven

Every recommendation we make is powered by robust evidence and predictive intelligence for any decision

Innovation

We relentlessly pioneer new solutions, from blockchain traceability to alternative credit scoring.

Fun

We believe joy fuels creativity and resilience, and we cultivate a positive, vibrant work environment.

Integrity

We operate with unwavering honesty and transparency, building trust with our partners and communities.

Excellence

We strive for world-class outcomes, continuously refining our methods to set the highest standards.

Respect

We honor the contributions of every stakeholder, from local farming knowledge to diverse team perspectives.

Social Impact

We focus on meaningful results, aligning our work with the SDGs to ensure tangible progress for people

Global clients around the world

5,000+

Farmers Engaged

10+

Processors Onboarded

20+

Stakeholder Engagement Activities

8+

States Reached

Our Vision

Discover Why Clients Trust Us

Agrolinking envisions a vibrant African agribusiness ecosystem where every farmer, processor, and stakeholder thrives. We connect through data-rich networks, champion sustainable practices, and forge transparent market linkages, ultimately fueling food security, economic empowerment, and environmental resilience across the continent.

Our Partners

Contact Us

Great things in business are never done one. They're done by a team of people.

FAQs

Frequently Asked Questions

Agrolinking envisions a vibrant African agribusiness ecosystem where every farmer, processor, and stakeholder thrives.

We are expert guides for African agribusiness. We provide both the strategic maps (Business Consulting) to help organizations plan their route to success, and the advanced navigational instruments (Data Services, AgTrail, AgSur) to help them execute that journey with precision, safety, and profitability.

Our key difference is our integrated approach. We don't just offer technology or just give advice. We combine deep, on-the-ground field experience with cutting-edge data science and technology. We understand both the soil and the signal, which allows us to chart uniquely practical and powerful courses for our partners.

Agrolinking is a for-profit social enterprise. This means we operate as a sustainable business, but our core mission is to create positive social and environmental impact. Profitability allows us to scale our impact, invest in new innovations, and continue our voyage to build a stronger agricultural backbone for Africa.

While our journey began and our headquarters are in Nigeria, our vision and solutions are designed for the entire African continent. We are actively expanding our operations and partnerships into several other African countries. If you have a project outside Nigeria, we encourage you to contact our partnerships team.

We are always looking for partners to join our voyage! Whether you are a development agency, an investor, a research institution, or a large corporation, we have multiple avenues for collaboration. The best way to start is by sending a dispatch to our partnerships team at partnerships@agrolinking.com.