Privacy Policy

Last Updated: October 27, 2023

1. Introduction

Welcome to Agrolinking (“we,” “us,” “our”). We are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, share, and protect the personal data of our website visitors, clients, partners, and users of our services, including our AgTrail and AgSur platforms.

By using our website (agrolinking.com), engaging with our services, or providing us with your personal information, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect information to provide and improve our services. The types of personal data we may collect include:

a) Information You Provide Directly to Us:

Contact Information: Your name, email address, phone number, company name, and job title when you fill out a contact form, request a demo, subscribe to our newsletter, or register for an event.
Professional Information: Information you provide when applying for a career with us, including your CV, cover letter, employment history, and educational background.
Communication Data: Records and copies of your correspondence if you contact us.

b) Information Collected Through Our Services:

Client & Partner Data: Contact details and professional information of our clients’ and partners’ employees and representatives.
AgTrail Service Data: Information related to the agricultural value chain, which may include personal data such as names, locations, and contact details of farmers, cooperative members, drivers, and processors involved in a tracked supply chain.
AgSur Service Data (Future): Data used to assess creditworthiness, which may include farm records, transaction histories, agronomic data, and other alternative data points related to individuals and their agribusinesses.

c) Information We Collect Automatically:

Usage and Technical Data: When you visit our website, we automatically collect certain information, such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits.
Cookies and Tracking Technologies: We use cookies and similar technologies to help our website function, analyze performance, and personalize your experience. Please see Section 8 for more details.

3. How We Use Your Information

We use the information we collect for the following legitimate purposes:

To Provide and Manage Our Services: To deliver our consulting services, operate the AgTrail and AgSur platforms, and fulfill our contractual obligations.
To Communicate With You: To respond to your inquiries, send you service updates, provide customer support, and deliver newsletters or marketing communications for which you have opted in.
To Improve Our Offerings: To analyze how our website and services are used, diagnose technical issues, and develop new products, services, and features.
For Recruitment Purposes: To process and evaluate your job application.
For Security and Compliance: To protect the security and integrity of our systems, prevent fraud, and comply with our legal and regulatory obligations.

4. How We Share Your Information

We do not sell your personal data. We may share your information with the following parties under limited circumstances:

Service Providers: We may share data with third-party vendors who perform services on our behalf, such as cloud hosting, data analytics, email delivery, and website management. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
Business Partners & Clients: When you use a service like AgTrail, data is inherently shared with other authorized participants in that specific supply chain (e.g., a processor may see farmer data). This sharing is a core function of the service.
Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal process, such as a court order, subpoena, or government investigation.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the new owner.

5. Data Security

We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, use, disclosure, alteration, and destruction. However, please be aware that no security system is impenetrable, and we cannot guarantee the absolute security of data transmitted over the internet.

6. Data Retention

We retain your personal data for as long as is necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements.

7. Your Data Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal data, including:

The right to access the personal data we hold about you.
The right to rectify inaccurate personal data.
The right to erasure (or “be forgotten”) under certain conditions.
The right to restrict or object to our processing of your personal data.
The right to data portability.
The right to withdraw consent at any time, where consent is the legal basis for processing.

To exercise any of these rights, please contact us at privacy@agrolinking.com.

8. Cookies and Similar Technologies

Our website uses “cookies,” which are small text files placed on your device. We use them to help the site function correctly, understand website traffic, and improve your user experience. You can control or refuse cookies through your browser settings.

9. Third-Party Links

Our website may contain links to other websites not operated by us. If you click a third-party link, you will be directed to that site. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last Updated” date at the top. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us at:

Email: privacy@agrolinking.com