You’ve done the hard work.
✅ Secured the buyer.
✅ Sourced the produce.
✅ Paid for packaging, freight, and documentation.

Then, just before clearance, the port authority flags your container.

Reason: No verifiable traceability records match export compliance requirements.

Result: Shipment rejected.

Losses:
– $30,000+ in shipping, handling, and demurrage fees
– Damaged relationship with your buyer
– Weeks of lost time and possibly losing the market entirely

This is one of a hundred other cases.

The EU’s Rapid Alert System for Food and Feed (RASFF) reports hundreds of African shipments rejected each year, often for missing or unverifiable traceability, pesticide residue breaches, and documentation gaps. Under the new EU Green Deal and the US FDA’s FSMA Traceability Rule, these rejections will only rise.

AgTrail makes compliance effortless by tracking and tracing every stage of your product’s journey: from the farm it came from to how it was handled, processed, and packaged. All this data is linked to a QR code that buyers, regulators, and inspectors can verify instantly.

With AgTrail, exporters can:
✅ Meet EU & US traceability requirements without scrambling for paperwork
✅ Prove origin, quality, and safety on demand
✅ Avoid costly rejections and protect their brand reputation

As we already know that in global trade, a rejection is beyond a financial hit; it’s a credibility hit and we are here to ensure you never lose on either.

Will your next container pass the traceability test?
Book a Demo today to get started: agrolinking.com/agtrail